Vision
To strive to be a global leader in Womens, Girls and Boys Modest Clothing by empowering innovation and design to provide total customer satisfaction.
We strive to be a caring and well-managed organization for our business partners ,customers and employees, and a responsible corporate citizen to our society and environment.
Mission
To offer value for money clothing in simple fashionable designs, with a large choice of body sizes and lengths that suite women wanting to wear modest clothing, whilst not compromising on quality.
To innovate, to lead, to enhance, to provide best-value products and services to customers. To make a difference through our branding to stay ahead of fashion trends, market changes and the latest technology.
Aim
To provide Women, Girls and Boys who wish to dress modestly with the correct body fitting and length no matter what body shape or height they are as opposed to the way abayas are normally sold today which is the longer the length of the abaya the wider the width, which does not suit all women. The way we intend to go about giving women more choice is to allow you to choose what UK body size you need, then to choose what length you need without the need to get the it altered.